8 Legal Marketplaces a Lawyer Should Join in 2023
The ways people consume ads and the ways they search for legal advice have changed drastically in recent years. What once consisted of television, radio, billboards, business cards, and phone book listings, is now social media, business landing pages, and online legal marketplaces. The good thing is that now, a lawyer can become more visible to his or her clients online. Such tools as lawyer marketplaces can help legal professionals tailor their law firm’s website to a bright and inspiring example of implementing legal marketing strategy.
What are legal marketplaces? How can you attract new leads in today’s environment? Which legal marketplace should a lawyer consider in 2023? Let’s dive into the essentials of this new marketing tool and its value for legal pros.
What Are Lawyer Marketplaces?
A legal marketplace, or a lawyer directory, is a web platform that lists attorneys and law firms to connect legal professionals with potential clients in a few clicks. The ultimate goal is to create a perfect match between clients and lawyers who can help them solve their legal issues.
Innovative lawyer marketplaces have become much more advanced than just a Yellow Pages listing for legal professionals. The best directories now include detailed law firm profiles, certifications, employees’ backgrounds, reviews, case studies, secure payment systems, and more. They make it easy for potential clients to look for and find a “perfect match” with a local lawyer and ensure that the legal services are reliable.
One-third of clients looking for legal services online use a legal marketplace. People value the context provided on these websites and consider them trustworthy. Also, customers can find lawyers on legal marketplaces easily and may already have some favorite platforms bookmarked in their browsers. The best lawyer marketplaces are also always SEO-optimized. They have high traffic and rank well in Google. Potential clients are more likely to click on the directory page shown first in their search results.
One-third of clients looking for legal services online use a legal marketplace. People value the context provided on these websites and consider them trustworthy. Also, customers can find lawyers on legal marketplaces easily and may already have some favorite platforms bookmarked in their browsers. The best lawyer marketplaces are also always SEO-optimized. They have high traffic and rank well in Google. Potential clients are more likely to click on the directory page shown first in their search results.
List of the 8 Best Online Legal Services of 2023
When you know what legal marketing is and how you can benefit from being listed in a lawyer directory, you will need to decide which legal marketplace to consider. See the top 8 legal marketplaces a lawyer should consider joining in 2023:
- Lawrina Match
- Rocket Lawyer
- UpCounsel
- Lawyer.com
- Legal Match
- Legal Shield
- Legal Zoom
- Avvo
Overview of the 8 Best Online Legal Services of 2023
Read all the essential information about each of the 8 lawyer marketplaces listed above.
Lawrina Match
Lawrina Match is one of the fastest-growing legal marketplaces in the U.S. From land management to family law, this platform brings multiple legal marketing opportunities to all legal professionals. This is, therefore, an excellent lawyer marketplace to attract more leads and improve your online presence.
| Best suited for | Solo practitioners and law firms across the U.S. working in a wide range of practice areas. |
| Benefits | • Clearly outlined lawyer’s profile; • Only qualified leads, double-checked by Lawrina team; • 24/7 customer support team helping manage attorney-client communication; • Requests in a wide range of practice areas; • Dashboard with analytics, such as your search appearances by practice area and client requests; • Smart lawyer ranking system; • Additional pie charts. |
Rocket Lawyer
This online legal marketplace helps people seeking legal advice find it quickly like a rocket as the name implies. Rocket Lawyer provides multiple ways to quickly access attorneys via phone, email, or online chat. This lawyer marketplace connects clients with attorneys working in different practice areas, including business law, family law, wills and estate planning law, personal injury law, employment law, etc.
| Best suited for | Solo practitioners and law firms across the U.S. working in a wide range of practice areas. |
| Benefits | • The team connects with you when there are new leads; • The system helps you ensure that a potential client is your perfect match, i.e. a qualified lead; • You will be listed on the main page for potential clients to find you. |
UpCounsel
UpCounsel is a free lawyer directory listing that offers businesses a wide range of legal services. This legal marketplace is used by top brands that need to solve complex legal matters by hiring super lawyers. Potential clients seek on-demand attorneys for projects like business formation and compliance, employment management, and human capital issues. This lawyer marketplace allows clients and attorneys to collaborate on documents seamlessly and transact business securely.
| Best suited for | Solo practitioners and law firms across the U.S. primarily working with business requests. |
| Benefits | • Collaboration through the UpCounsel platform; • Time-tracking phone calls made as part of hourly contracts; • Secured payments immediately once the client approves the invoice; • The ability to choose clients and projects based on interest. |
Lawyer.com
Lawyer.com is an international legal marketplace that includes law firms from the U.K. and 20 other countries. For over ten years, Lawyer.com has been providing individual and business entities with a legal matchmaking service. Like other lawyer marketplaces, it features a list of trustworthy lawyers so potential clients can find a match by location or area of expertise.
| Best suited for | Solo practitioners and law firms working with personal and family legal issues (requests for some business needs are also available). |
| Benefits | • Location-based search feature; • The support team answers all calls and follows up with PNCs so the lawyer won’t miss any calls; • Collects overdue payments for the lawyer; • Possible priority placement on the lawyer marketplace. |
LegalMatch
LegalMatch is another legal marketplace that connects potential clients with lawyers close to their area. This lawyer marketplace is one of the best choices for those who are seeking a local legal counsel. LegalMatch has been on the market for 20 years, and more than five million cases have been posted on the website.
| Best suited for | Solo practitioners and law firms looking for local clients. |
| Benefits | • Free access to an attorney membership; • Lots of legal requests; • Cases are easy to review right from a mobile device in real-time. |
Legal Shield
This legal marketplace connects potential clients with a trusted law firm in their state. LegalShield has been providing legal service plans to North American families for over 40 years. The list of legal advice questions includes hiring/firing issues, incorporation, joint ventures, cooperation with vendors, recovery services, zoning, compliance, etc.
| Best suited for | Solo practitioners and law firms across the U.S working in a wide range of practice areas. |
| Benefits | • Zero revenue split or commission, totally free to join, and no marketing fee; • Networking with other attorneys in the same lawyer marketplace; • The possibility of attending legal events; • Lots of weekly requests from potential clients. |
LegalZoom
LegalZoom is a lawyer marketplace specializing in do-it-yourself legal resources, e.g. filings, drafting documents, and more. It emphasizes self-help legal forms for several practice areas –– wills, business needs, family matters, etc. If people need more help, the team connects them with lawyers in this legal marketplace. LegalZoom Attorney Network provides plans for attorneys nationwide to provide consumers with sound legal advice.
| Best suited for | Solo practitioners and law firms across the U.S. specializing in estate planning, family law, intellectual property, and business law. |
| Benefits | • The possibility to work with both one-time services and ongoing legal consultations with potential customers; • An easy way to get referrals; • Video embedding on the profile page. |
Avvo
Avvo.com is one of the most popular and best-known legal marketplaces. There is already an extensive lawyer directory and free online answers to potential clients’ legal questions.
| Best suited for | Solo practitioners and law firms across the U.S. working in a wide range of practice areas. |
| Benefits | • Free profiles and no marketing fees; • Reviews and rankings that clients trust; • Paid advertising and lead generation services; • Q&A forum to demonstrate expertise and increase engagement; • Great traffic as for a lawyer marketplace. |
Where Should You Start with Lawyer Marketplaces?
After you know which legal marketplaces are worth considering, you may ask yourself, “where should I start?” Although the lawyer marketplaces listed above differ in some aspects, the tips to join are generally the same:
- Try all the introduced legal marketplaces or choose the most attractive for you. Thus, you can decide which one is right for you only after “testing the waters.” So, claim free listings before considering paid listings, otherwise, you will never know.
- Maintain consistency. Keep your name, address, and phone number (NAP) the same across all lawyer marketplaces you join. The exact spelling is crucial to improving your search performance rates.
- Use high-quality visual materials. Remember that your profile is your key business card in this digital age.
- Gather plenty of reviews. Positive peer and client reviews become “votes of confidence” that build instant credibility and trust and will indicate the quality of your legal representation.
Lastly, don’t bring your “legal marketing need” to the marketplace. Bring your skill, and you will get what you seek.
Conclusion
Joining legal marketplaces and enhancing your online profiles regularly is one of the best things you can do for your legal marketing in 2023. After choosing your perfect legal marketplace, you’ll be surprised by how affordable online listings are and will enjoy a continuous flow of new qualified leads.
Start creating your profile at the best lawyer marketplaces today and enjoy this most effective way to improve your visibility and profitability. If potential clients trust these directories, you should be, too.
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